AutomationDirect was one of the first in the industrial automation industry to employ direct marketing strategies to reach its customers. AutomationDirect's ability to sell high-technology automation products directly to the consumer for a very low price. We give the consumer an alternative to traditional "big company" suppliers. In most cases, spec for spec, we have a product in-stock that you can use at a lower price and ready to ship the day you order it.\r\n\r\nAutomationDirect is a distributor of 10,000+ industrial automation products, such as Programmable Logic Controllers (PLCs), AC drives/motors, operator interface panels/HMI, power supplies, DC motors, sensors, push buttons, NEMA enclosures, pneumatic supplies, and much more. In business since 1994, the company headquarters is located just north of Atlanta, Georgia.